Sales & marketing
(2008)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Listen & Live Audio, Inc. : Made available through hoopla, 2008
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (2hr., 30 min.)) : digital
ISBN/ISSN
9781593162825 (sound recording : hoopla Audio Book) MWT11001993, 15931628211 (sound recording : hoopla Audio Book) 11001993
LANGUAGE
English
NOTES
Read by Grover Gardner
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies. Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise
Mode of access: World Wide Web