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224 pages : illustrations ; 24 cm ISBN/ISSN:
9781885167798 (hbk.), 1885167792 (hbk.), Language:
Delivers universal truths on how to best make a sale, including deliver value first, ask before telling, become your own brand, earn referrals and testimonials without asking, and create loyal customers
Attract willing buyers -- Think YES! -- Believe before you succeed -- Employ humor -- Build your own brand -- Earn reputation -- Be assertive and persistent -- Demonstrate excellence -- Deliver value first -- Communicate in terms of them -- Ask before you tell -- Serve memorably -- Exchange loyalty -- Earn trust -- Utilize voice of customers -- Discover the why -- Intend to achieve -- Be perceived as different -- Perform dynamically -- Attract, engage, and connect socially -- Earn without asking -- Love it or leave it
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