Norman, Okla. : Smart Guide Publications, c2012
Series: Smart guide series
xvii, 243 p. ; 24 cm ISBN/ISSN:
9781937636043, 1937636046, Language:
Making the commitment -- Your business structure -- Start-up capital -- Accountants, lawyers, and bankers -- Location: does it matter? -- Franchises -- Buying a business -- Defining your target market -- Setting up suppliers -- Accepting credit cards and giving credit -- Setting up your website and blog -- Your first employees -- Planning your grand opening -- Products, services, guarantees -- Customer service is king -- Marketing and publicity -- Promotions work -- First-year problems -- New business tips and ideas -- Sell out or bail out
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