New York : Alpha Books, c2012
xii, 272 p. : ill. ; 23 cm ISBN/ISSN:
9781615642342 (pbk.), 161564234X (pbk.), Language:
Packed with tons of tips for boosting your brand's exposure, this helpful guide gives you a sure path from start to Pinterest marketing success
Getting starting with Pinterest. What is Pinterest? ; Pinterest first steps ; Creating and managing your boards ; Pinning to your boards -- Pinning down your marketing strategy. Developing a marketing strategy ; Pinterest and your marketing strategy ; Brainstorming boards for your brand narrative ; Making the parts of a pin work for you -- Implementing your Pinterest tactics. Interest and your online presence ; Sourcing stellar pins ; Strategic following ; Collaborating for success-- Taking Pinterest further. Evaluating your Pinterest effectiveness ; Making your brand pinnable ; Maintaining your Pinterest presence
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