Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business
(2012)

Nonfiction

Book

Call Numbers:
658.872/HANDLEY,A

Availability

Locations Call Number Status
Adult Nonfiction 658.872/HANDLEY,A Available

Details

PUBLISHED
Hoboken, N.J. : Wiley, [2012]
©2012
EDITION
Revised and updated
DESCRIPTION

xxiv, 293 pages : illustrations ; 23 cm

ISBN/ISSN
9781118232606 (pbk.), 1118232607 (pbk.), 1118232607 :
LANGUAGE
English
NOTES

1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you

Additional Credits