The Apple experience : secrets to building insanely great customer loyalty
(2012)
By:
Gallo, Carmine
Nonfiction
Book
Call Numbers:
658.812/GALLO,C
Availability
Details
PUBLISHED
New York : McGraw-Hill, [2012]
©2012
©2012
EDITION
First edition
DESCRIPTION
xviii, 234 pages : illustrations ; 24 cm
ISBN/ISSN
9780071793209 (alk. paper), 0071793208 (alk. paper), 9780071793209
LANGUAGE
English
NOTES
Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory experiences -- Conclusion: the soul of Apple