Worth every penny : build a business that thrills your customers and still charge what you're worth

Available

Worth every penny : build a business that thrills your customers and still charge what you're worth

(2012)

By: Petty, Sarah

Nonfiction

Book

Call Numbers:

658.11/PETTY,S

Availability

Locations	Call Number	Status
Adult Nonfiction	658.11/PETTY,S	Available

Details

PUBLISHED

Austin, Tex. : Greenleaf Book Group Press, [2012]
©2012

EDITION

First edition

DESCRIPTION

xii, 194 pages ; 22 cm

ISBN/ISSN

9781608322770 :, 1608322777, 1608322777 :

LANGUAGE

English

NOTES

Boutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount