Introduction -- How this book can help you -- How to use this book -- Nail it down! -- Know yourself and your business -- Know the four steps to success -- Know your legal entity -- Know who will help you -- Know your rights and obligations -- Know your customers -- Know your competition -- Know what sets your business apart -- Know how to set your prices -- Know how to reach your market -- Know where the money will come from -- Know how to manage your business -- Know how to keep your books -- Know accounting basics -- Know how to minimize your taxes -- Know how to write a business plan -- Index