Business of high tech.

An Apple in every home -- The origins of Apple -- Building the Apple brand -- Fallout at the top -- Steve returns to Apple -- Riding the internet wave -- Apple explores music -- The invention of the iPhone -- There's an App for that! -- Apple takes on publishing -- What makes Apple products "must-haves"? -- What does the future hold for Apple? -- Design your own App for the app store! -- SWOT analysis -- Do you have what it takes to work at Apple? -- Glossary -- For more information -- For further reading -- Index

Details the history of the computer software and consumer electronics company known for such innovative and popular products as the iPod, iPhone, iPad, and Macintosh line of computers