New York : Prentice Hall Press, 2012
251 p. ; 18 cm ISBN/ISSN:
9780735204638, 0735204632, 0735204632 :, Language:
Introduction: Why One Sentence? -- The Power of the One-Sentence Method: Change Your Life-and the World-One Sentence at a Time -- Create Your Own Powerful One Sentence: Basic Components -- Focus Your Message: The Five-Minute Meeting -- Free Your True Voice: Your Key One Sentences -- Stimulate Dialogue in Five Easy Steps: Focus, Listen, Be Clear, Succinct, and Human -- Awaken Empathy: Stories to Provoke Your Audience's Key One Sentences -- Establish Credibility: Search for Shared Values -- Work with the Media: Key One Sentences Reporters Need -- Make People Laugh: One-Liners to Surprise Even You -- Inspire Audiences to Creative Action: Key One Sentences for Leaders of Leaders
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