New York : Penguin Press, 2012
291 p. ; 25 cm ISBN/ISSN:
9781594203329, 1594203326, 1594203326 :, Language:
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse
Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The zen of sales -- Hybrid vigor -- Epilogue : lemonade stand
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