Guerrilla marketing : the right idea at the right time. Why you have to be a guerrilla marketer ; An author's guide to an industry on the edge of tomorrow -- Weapons that make you a guerrilla. The most powerful weapons in your arsenal ; The most powerful weapons for selling your books ; The most powerful weapons inside you ; Weapons that make you a guerrilla -- Weapons galore to help you sell more. More powerful publicity weapons ; Weapons that prove you're a guerrilla ; Fusion marketing weapons ; Weapons that use technology to help you ; Weapons that involve your books ; Weapons made possible by your ability to write ; Weapons made possible by your ability to enlist allies ; Weapons that deliver free advertising -- Weapons that are all about you. Weapons that prove you're a pro ; Weapons to make part of your identity ; Weapons for communicating your identity ; Weapons for building your invincible marketing machine ; The great adventure : giving yourself a promotion -- Appendix 1. The guerrilla marketing weapons for fiction and nonfiction listed in order of importance -- Appendix 2. How to find the publicist you need -- Appendix 3. How your networks can help you -- Appendix 4. Sample media kit -- Appendix 5. The timeline for a publicity campaign -- Appendix 6. Writer's Digest publicity questionnaire -- Appendix 7. The top 100 markets in the United States -- Appendix 8. Mike's evaluation form