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The Tipping Point (2006)
(eBook - OverDrive)


Published: New York : Little, Brown and Company, 2006
Description:  1 online resource
ISBN/ISSN: 9780759574731,
Language:  English


Title from: Title details screen

Transfer to Apple device: No

OverDrive subjects: Business, Nonfiction

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas

Requires Adobe Digital Editions, Amazon Kindle

Format: Adobe EPUB eBook, Kindle Book

Mode of access: World Wide Web

File size: 1055 KB

In English

Related Searches:
Social psychology
Contagion (Social psychology)
Causation
Context effects (Psychology)
Electronic books
OverDrive -- Adult collection
OverDrive

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