New York : Little, Brown and Company, 2006
1 online resource ISBN/ISSN:
Title from: Title details screen
Transfer to Apple device: No
OverDrive subjects: Business, Nonfiction
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
Requires Adobe Digital Editions, Amazon Kindle
Format: Adobe EPUB eBook, Kindle Book
Mode of access: World Wide Web
File size: 1055 KB
Related Searches: Social psychologyContagion (Social psychology)CausationContext effects (Psychology)Electronic booksOverDrive -- Adult collectionOverDrive
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