Sebastopol, Calif. : O'Reilly Media, 2011
xix, 182 p. : col. ill. ; 24 cm ISBN/ISSN:
9781449397678 (pbk.), 1449397670 (pbk.), 1449397670 :, Language:
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P.  of cover
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