(0)
(Log in to vote)
We First : How Brands And Consumers Use Social Media To Build A Better World (2011)
(Book)

Call Number 658.8/MAINWARING,S


Available
(0 holds on 1 copy)
LocationCall NumberItem Status
Adult Nonfiction658.8/MAINWARING,SAvailable
Published: New York : Palgrave Macmillan, 2011
Edition:  1st ed
Description:  vi, 250 p. ; 25 cm
ISBN/ISSN: 9780230110267, 0230110266, 0230110266 :,
Language:  English


Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector

Login to write a review of your own.

Reviews by AHML cardholders
Reviews from other readers

Login to add this item to your list.

Lists can be used to compile collections of items that you may be interested in checking out at a later date. You may also create public lists and share your favorites with other AHML customers.
No tags, currently.

Login to add tags.

To create a multiple word tag such as Science Fiction, enclose both words in quotes, like: "Science Fiction"