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We First : How Brands And Consumers Use Social Media To Build A Better World (2011)
(Book)

Call Number 658.8/MAINWARING,S

Available
(0 holds on 1 copy)
LocationCall NumberItem Status
Nonfiction 600s658.8/MAINWARING,SAvailable
Published: New York : Palgrave Macmillan, 2011
Edition:  1st ed
Description:  vi, 250 p. ; 25 cm
ISBN/ISSN: 9780230110267, 0230110266, 0230110266 :,
Language:  English




Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector

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