Hoboken, N.J. : Wiley, c2011
Series: Wiley and SAS business series
204 p. ; 24 cm ISBN/ISSN:
9780470886021 (hardback), 0470886021 (hardback), 0470886021 :, Language:
An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy
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