Social media metrics : how to measure and optimize your marketing investment
(2010)
Nonfiction
Book
Call Numbers:
658.872/STERNE,J
Availability
Details
PUBLISHED
Hoboken, N.J. : John Wiley, [2010]
©2010
©2010
DESCRIPTION
xxxi, 240 pages : illustrations ; 24 cm
ISBN/ISSN
9780470583784 (cloth), 0470583789 (cloth)
LANGUAGE
English
NOTES
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future