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Social Media Metrics : How To Measure And Optimize Your Marketing Investment (2010)
(Book)

Call Number 658.872/STERNE,J

Available
(0 holds on 1 copy)
LocationCall NumberItem Status
Nonfiction 600s658.872/STERNE,JAvailable
Published: Hoboken, N.J. : John Wiley, c2010
Series: New rules of social media series
Description:  xxxi, 240 p. : ill. ; 24 cm
ISBN/ISSN: 9780470583784 (cloth), 0470583789 (cloth),
Language:  English




Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future

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