Hoboken, N.J. : John Wiley, c2010
Series: New rules of social media series
xxxi, 240 p. : ill. ; 24 cm ISBN/ISSN:
9780470583784 (cloth), 0470583789 (cloth), Language:
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
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