Hoboken, N.J. : John Wiley & Sons, c2010
xiv, 337 p. ; 19 cm ISBN/ISSN:
9780470563410 (cloth alk. paper), 0470563419 (cloth alk. paper), 0470563419, Language:
Above all else-- people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network -- Using social networking and media offline -- Velocity, flexibility, economy -- Snake oil in social media -- Who cares?
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