Also published: New York : Riverhead Books, 2011, ©2009. xii, 260 p

The rise and fall of motivation 2.0 -- Reasons carrots and sticks (often) don't work -- and the special circumstances when they do -- Type I and type X -- Autonomy -- Mastery -- Purpose

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does. He argues that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world

1140L