Hoboken, N.J. : Wiley, c2009
xix, 245 p. : ill. ; 23 cm ISBN/ISSN:
9780470458426 (cloth), 0470458429 (cloth), Language:
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers
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