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Secrets Of Social Media Marketing : How To Use Online Conversations And Customer Communities To Turbo-charge Your Business! (2009)

Call Number 658.872/GILLIN,P

(0 holds on 2 copies)
LocationCall NumberItem Status
Nonfiction 600s658.872/GILLIN,PAvailable
Nonfiction 600s658.872/GILLIN,PAvailable
Published: Fresno, CA : Quill Driver Books, c2009
Description:  xxv, 290 p. ; 23 cm
ISBN/ISSN: 9781884956850 (trade pbk.), 1884956858 (trade pbk.),
Language:  English

Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change

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