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The Facebook Era : Tapping Online Social Networks To Build Better Products, Reach New Audiences, And Sell More Stuff (2009)

Call Number 658.872/SHIH,C

(0 holds on 1 copy)
LocationCall NumberItem Status
Nonfiction 600s658.872/SHIH,CAvailable
Published: Boston : Prentice Hall, c2009
Description:  xiv, 236 p. : ill., map ; 23 cm
ISBN/ISSN: 9780137152223 (pbk. : alk. paper), 0137152221 (pbk. : alk. paper),
Language:  English

Includes index

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business

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