New York : Collins, c2007
Rev. ed. ; 1st Collins business essentials edDescription:
xiv, 320 p. : ill., ports. ; 21 cm ISBN/ISSN:
006124189X (pbk.), 9780061241895 (pbk.), Language:
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age
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