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Groundswell : Winning In A World Transformed By Social Technologies (2008)
(Book)

Call Number 303.4833/LI,C

Available
(0 holds on 1 copy)
LocationCall NumberItem Status
Nonfiction 300s303.4833/LI,CAvailable
Published: Boston, Mass. : Harvard Business Press, c2008
Description:  xiii, 286 p. : ill. ; 25 cm
ISBN/ISSN: 9781422125007, 1422125009,
Language:  English




Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell

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