No votes yet
(Login to add yours)
Marketing To The Social Web : How Digital Customer Communities Build Your Business (2007)
(Book)

Call Number 658.872/WEBER,L


Available
(0 holds on 1 copy)
LocationCall NumberItem Status
Adult Nonfiction658.872/WEBER,LAvailable
Published: Hoboken, N.J. : John Wiley & Sons, c2007
Description:  ix, 230 p. ; 24 cm
ISBN/ISSN: 9780470124178 (cloth), 0470124172 (cloth),
Language:  English


The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your marketing mindset) -- How to let customers say what they really think (and keep your job) -- Step one : observe and create a customer map (otherwise, you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three : evaluate online conduit strategies (and don't forget search) -- Step four : engage communities in conversation (to generate word of mouse) -- Step five : measure the community's involvement (who, what, where, when, why, and how) -- Step six : promote your community to the world (get 'em talking and clicking) -- Step seven : improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Living and working in Web 4.0 (it's right around the corner)

Login to write a review of your own.

Reviews by AHML cardholders
Reviews from other readers

Login to add this item to your list.

Lists can be used to compile collections of items that you may be interested in checking out at a later date. You may also create public lists and share your favorites with other AHML customers.
No tags, currently.

Login to add tags.

To create a multiple word tag such as Science Fiction, enclose both words in quotes, like: "Science Fiction"

Public Lists

Deck the Halls by jkadus
Come solve these exciting and suspenseful YA mysteries!
Halloween by jkadus
Back to School by crossin
The Michael L. Printz Award is an award for a book that exemplifies literary excellence in young adult literature. Simply put: we love this list to find talented authors.
The Abraham Lincoln Award is awarded annually to the author of the book voted as most outstanding by participating students in grades nine through twelve in Illinois
2014 Alex Award Winners by Teen Services