(Log in to vote)
Blog Rules : A Business Guide To Managing Policy, Public Relations, And Legal Issues (2006, original release: 2006)

Call Number 659.2/FLYNN,N

(0 holds on 1 copy)
LocationCall NumberItem Status
Adult Nonfiction659.2/FLYNN,NAvailable
Published: New York : AMACOM, American Management Association, [2006] ©2006
Description:  xii, 226 pages ; 23 cm
ISBN/ISSN: 0814473555, 9780814473559,
Language:  English

The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies Related Searches:
Business communication -- Blogs.
Customer relations -- Technological innovations.
Corporate culture.
Added--06/8 anf

Additional Credits:

Login to write a review of your own.

Login to add this item to your list.

Lists can be used to compile collections of items that you may be interested in checking out at a later date. You may also create public lists and share your favorites with other AHML customers.
No tags, currently.

Login to add tags.

To create a multiple word tag such as Science Fiction, enclose both words in quotes, like: "Science Fiction"

Critic Reviews

If your status is Confirmed Registration, your spot for the event is confirmed.

If registration for this event is full, you will be placed on a waiting list. Wait listed registrants are moved to the confirmed registration list (in the order of registration) when cancelations are received. You will receive an email notification if you are moved from the wait list to the confirmed registration list.

6.012 Patron-Generated Content

The Library offers various venues in which patrons can contribute content that is accessible to the public.  These include, but are not limited to, blogs, reviews, forums, and social tagging on the Library’s website and catalog.  Any instance in which a patron posts written or recorded content to any of the Library’s venues that are accessible to the public is considered “patron-generated content” and is subject to this policy.
By contributing patron-generated content, patrons grant the Library an irrevocable, royalty-free, worldwide, perpetual right and license to use, copy, modify, display, archive, distribute, reproduce and create derivative works based upon that content.
By submitting patron-generated content, patrons warrant they are the sole authors or that they have obtained all necessary permission associated with copyrights and trademarks to submit such content.
Patrons are liable for the opinions expressed and the accuracy of the information contained in the content they submit.  The Library assumes no responsibility for such content.
The Library reserves the right not to post submitted content or to remove patron-generated content for any reason, including but not limited to:
  • content that is profane, obscene, or pornographic;
  • content that is abusive, discriminatory or hateful on account of race, national origin, religion, age, gender, disability, or sexual orientation;
  • content that contains threats, personal attacks, or harassment;
  • content that contains solicitations or advertisements;
  • content that is invasive of another person’s privacy;
  • content that is unrelated to the discussion or venue in which it is posted;
  • content that is in violation of the Library’s Code of Conduct or any other Library policy