Advertising campaign strategy : a guide to marketing communication plans
(2006)
By:
Parente, Donald
Nonfiction
Book
Call Numbers:
659.1/PARENTE,D
Availability
Details
PUBLISHED
Mason, Ohio : Thomson/South-Western, [2006]
©2006
©2006
EDITION
Fourth edition
DESCRIPTION
xxvi, 400 pages : illustrations ; 24 cm
ISBN/ISSN
0324322712 (pbk.)
LANGUAGE
English