Garden City Park, N.Y. : Square One Publishers, c2006
xi, 349 p. ; 24 cm ISBN/ISSN:
0757000452 (pbk.), Language:
Types of newsletters -- Laying the groundwork -- Setting up shop -- Planning the content -- Finding readers -- Writing and editing -- Graphics and photographs -- Design and layout -- Reproducing and mailing -- Producing website newsletters -- Producing e-mail newsletters -- Producing PDF newsletters -- Conclusion : sustaining your success
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