(Log in to vote)
The Tipping Point : How Little Things Can Make A Big Difference (2002, original release: 2000)

Call Number 302/GLADWELL,M

(2 holds on 1 copy)
LocationCall NumberItem Status
Adult Nonfiction302/GLADWELL,MAvailable
Published: Boston : Back Bay Books, 2002
Edition:  1st Back Bay pbk. ed
Description:  xii, 301 p. : ill. ; 21 cm
ISBN/ISSN: 0316346624 (pbk.),
Language:  English

Originally published: Boston : Little, Brown, c2000

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world

Login to write a review of your own.

Reviews by AHML cardholders
Reviews from other readers

Login to add this item to your list.

Lists can be used to compile collections of items that you may be interested in checking out at a later date. You may also create public lists and share your favorites with other AHML customers.
No tags, currently.

Login to add tags.

To create a multiple word tag such as Science Fiction, enclose both words in quotes, like: "Science Fiction"