Putting Sears Homes on the Map: The Mail Order House Phenomenon 1906-1982
General Merchandise Mail order catalogs were established in the 1880s, offering a wide variety of goods to the rural market. House plan books appeared at about the same time. In 1906 a combination of these two marketing techniques first came on the scene mail order house, with Sears Roebuck being the most widely known. Drop in to learn about the history of mail order homes and view images of homes from the eight major producers.
Sat, 10/19/2013 - 1:00pm - 3:00pm